Another shock move from Barcelona to Paris Saint-Germain

After signing Neymar in a world record transfer during the summer, Paris Saint-Germain have returned to Barcelona once more to get something more from Catalan club.

This time, Paris Saint-Germain want to get the chief digital officer of Barcelona, Russell Stopford.

That shows that Parisian club want to grow their brand exponentially in all areas because Stopford has an incredible reputation after stints with the Barcelona and Manchester City.

Marca raports that the digital expert will be in charge of PSG’s strategy on that front and the intention is to optimise the distribution and subsequent monetisation of the club’s online content.

Whilst they continue to grow on the pitch and to win something big, the Ligue 1 giants hope to grow away from it too so they are using Manchester City’s process from 2009 onwards as the model.

Neymar and Kylian Mbappe’s arrival helped bring interest to the ”Parc des Princes”, these are two of the most marketable as young footballers in the world right now.

Ever since their arrival, the club’s official YouTube channel has enjoyed five times more the number of visits since before August.

Stopford will be in charge with focusing on such data and making it more sustainable after the initial spike of the Brazilian’s arrival has died down.